PlayWellMinds for Sports
Teen Mental Fitness is to the mind what strength and conditioning is to the body
We understand that student-athletes face unique stressors - high expectations, injuries, time pressures and college recruitment anxiety.
Created with psychologists and elite athletes, PlayWellMinds frames resilience, focus and stress management as mental workouts - making it natural for athletes to engage.
A competitive edge on the field, in the classroom and in life.
Curious to see PlayWellMinds in action?
Thomas Enqvist on Teen Mental Fitness
Thomas is a former world No. 4 tennis player, one of Sweden’s most successful athletes of the 1990s, and a partner in PlayWellMinds.
Why it works:
Performance Edge - Athletes learn mental skills that improve focus, teamwork and game-day composure.
Health & Well-Being - Reduces risk of burnout, anxiety and dropout. Supports athletes in balancing school, sport and life.
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Whole Person Development - Pride in a program that builds stronger athletes and stronger young adults.
How PlayWellMinds works
Easy to get started – with great impact for both teams and coaches.
Coaches get equipped
The program starts with certification training that gives coaches the tools and confidence to lead mental training in an engaging way.
Ready to run
PlayWellMinds is a turn-key solution that fits naturally into the sports season — no extra planning or materials needed.
Everything happens in the app
Athletes complete reflections and exercises in the app, giving coaches structure and saving time during the season.
Shared insights
Practical app features allow athletes to share selected progress with their coach — for simple follow-up and shared understanding.
Built into everyday training
Tips and methods help integrate mental skills into regular practice sessions and team routines.
Training that lasts
Through repetition over time — just like physical conditioning — mental skills grow stronger and last longer.
Curious to see PlayWellMinds in action?
Case Stories
Unique approaches that fit individual needs.
Football Club, Sweden – Europe’s largest youth club
Vem
Elite teams of teens (boys & girls) born 2010, 2011 and 2012
när
Pilot Spring 2025. Signed a multi-year agreement for all elite teams from the age 13 until age 15.
Program
Delivered by PlayWellMinds
We are impressed with the results from the first phase. Both players and managers experienced a boost in both well-being and performance.
This is the next step in our ambition to not only develop soccer players – but whole people.
– Peter Kleve
Klubbdirektör, IF Brommapojkarna
In all my years of training and development, I haven’t come across anything like this. It’s an intentional framework - more than just content - that sets PlayWellMinds apart and makes it unlike anything else available.
It creates a mental fitness pathway - a clear program for both our student athletes and their coaches who will experience immense growth together. That is why we are looking to develop this across the board.
– Christian McCarthy
Athletic Director Katonah-Lewisborough School District
Public High School Athletic Program, New York
Who
All student athletes on varsity sports
When
Initial pilot - one sports team Spring 2025
Roll- out across seasons and sports 2025 - 2027
Program
Delivered by own PW7 certified coaches
Elite Tennis Academy, Sweden
Who
Program for elite group aged 10-17
When
Initial Pilot Spring 2024
Program Repetition in Spring 2025 and and next level in 2026, continuous app subscription for all players
Program
Delivered by PlayWellMinds
Working on mental strength is no longer a choice for our players – it is a given. We clearly see how the tools from PlayWellMinds help them perform better during, handle setbacks and stay focused in crucial situations.
– Julius Demburg
CEO RQT Stora Wäsby / RQT Academy Program