Terms & Conditions and Privacy Policy

PlayWellMinds — Terms & Conditions

Last updated: 3 September 2026

Before you begin using our app and web service, please read these Terms carefully.

1. Introduction

These PlayWellMinds Terms & Conditions (“Terms”) govern your use of PlayWellMinds, available through our mobile app and our web service at https://app.playwellminds.com/. By creating an account or otherwise using PlayWellMinds — whether through the app on your phone or through a web browser on your computer — you agree to be bound by these Terms.

2. Account and Login

2.1 To use PlayWellMinds through both the app and the web service, you sign in using your Google account. We do not manage or store your password ourselves. Authentication is handled by Google, which, following a successful login, provides us with a secure identity confirmation (an ID token). Your email address serves as the identifier for your account with us; you do not create a separate username. When you first sign in, you will also provide your year of birth and gender.

2.2 You are responsible for ensuring that the information you provide (for example, your year of birth) is accurate and for protecting access to the Google account you use to sign in. You must not allow anyone else to use your account.

2.3 Your account is personal and allows your information and settings to follow you regardless of whether you sign in through the app or through the web service on a computer.

2.4 If you suspect that an unauthorised person has gained access to your account, you must immediately secure your Google account (for example, by changing your password with Google and reviewing your account activity) and contact us at info@playwellminds.com.

2.5 If you are under the age of 13, the explicit consent of a parent or legal guardian is required to create and use an account. See Section 5 (Child Safety and Moderation).

2.6 In the app and web service, you are displayed to other users under a nickname automatically generated by us. You cannot use your real name or other identifying information as your display name. Please note that this protects your identity in relation to other users, but information linked to your Google account (such as your email address) still enables us internally to link your account and the content you register to you. See Section 3 of the Privacy Policy for further information.

3. Acceptable Use

You agree not to use PlayWellMinds in any manner that:

  • Violates applicable law.

  • Infringes the intellectual property rights of others.

  • Is harmful, fraudulent, misleading, harassing or otherwise inappropriate.

4. Prohibition of Unauthorised Access and Activities

You agree not to attempt to gain unauthorised access to other user accounts, servers or networks associated with PlayWellMinds. Prohibited activities include, but are not limited to, hacking, spamming and distributing malicious software.

5. Child Safety and Moderation

At PlayWellMinds, we actively moderate content in order to provide a safe and secure environment for children and young people. Moderation is carried out using automated, AI-based tools that review user-generated content to detect and address inappropriate material (see Section 6, AI Features and Automated Processing). This review is entirely automated — PlayWellMinds personnel do not access or review your personal content as part of ongoing moderation or quality assurance.

We place a high priority on children’s privacy and do not knowingly collect personal data, including account information, from children under the age of 13 without the explicit consent of a parent or legal guardian. The date of birth provided during registration is used, among other things, to determine when such consent is required. To further enhance safety, we encourage parents to take an active role in and supervise their children’s use of the app, thereby contributing to a safer and improved user experience for everyone.

6. AI Features and Automated Processing

6.1 PlayWellMinds uses artificial intelligence (AI) to (i) generate personalised insights and summaries based on content that you choose to enter into the app (such as mood ratings, thoughts and self-evaluations), and (ii) support the moderation of user-generated content in accordance with Section 5.

6.2 PlayWellMinds works proactively and preventively to strengthen mental fitness, self-awareness and the ability to manage everyday life — the app is not a mental health or mental illness service. The AI features are intended as personal support and tools for reflection. They do not replace and must not be used as a substitute for professional advice, diagnosis or treatment. The content you enter is always analysed by AI, never by a human. If you or someone close to you is struggling, we always encourage you to speak to an adult you trust or, in an emergency, contact the emergency services by calling 112.

6.3 In order to provide these features, content is shared with our AI service providers, Anthropic and Google Gemini, which process the information on our behalf pursuant to written data processing agreements. Further information is available in Sections 7 and 8 of our Privacy Policy.

6.4 Automatically generated insights or reports do not constitute automated decision-making that produces legal effects or otherwise significantly affects you and are used solely for informational and supportive purposes.

6.5 You can disable automatically generated AI insights (such as the monthly wellbeing report) in the app settings. Most AI features, however, are activated by you, for example by pressing a button to receive an AI-generated response. You therefore control these features by choosing whether and when to use them.

7. User-Generated Content

All content created by users remains the property of the respective user.

8. Intellectual Property

All intellectual property rights in and to PlayWellMinds (including text, graphics, software, photographs and other images) belong to us. None of these ownership rights are transferred to you under these Terms.

You are granted a non-exclusive, non-transferable and limited right to use PlayWellMinds for personal, non-commercial purposes. You may not copy, modify, distribute, sell or rent any part of our app or the content contained within it without our prior written consent.

9. Technical Support and Updates

We provide technical support to registered users and regularly update the app to improve functionality and security. Users will be informed of material updates and changes to the service.

10. Limitation of Liability

PlayWellMinds shall not be liable for any indirect or consequential damages arising from the use of the app or web service, except where liability is expressly required under Swedish law. This also applies to content or insights generated by the AI features described in Section 6, which are provided for informational purposes and do not constitute professional advice.

11. Account Suspension and Termination

We may terminate or suspend your account, including your login credentials, immediately and without prior notice if you breach any provision of these Terms. Upon termination, your right to use the app and web service will cease.

12. Changes to These Terms

We reserve the right to amend these Terms as necessary. You will be notified of any material changes to these Terms at least 30 days before they take effect, either by email or through a clear notice in the app.

13. Governing Law

These Terms shall be governed by and construed in accordance with Swedish law. Any disputes arising in connection with these Terms shall be determined by the Swedish courts.

14. Contact Information

If you have any questions regarding these Terms, please contact us at info@playwellminds.com.

Privacy Policy for PlayWellMinds

Last updated: 3 September 2026

1. Introduction

At PlayWellMinds, available through www.playwellminds.com and our mobile app, as well as through login across multiple devices, protecting your personal data is one of our highest priorities.

This Privacy Policy (“Policy”) explains what information we collect and how we use it.

2. Data Controller

The data controller responsible for the processing of your personal data is PlayWellMinds AB, Swedish company registration number 559466-5530.

For questions relating to this Policy, please contact us at info@playwellminds.com.

3. Information We Collect

Account information: You sign in using your Google account. We do not manage or store your password ourselves. Authentication is handled by Google, and we receive a secure identity confirmation (ID token) from Google. Your email address serves as the identifier for your account with us.

In addition, when you register, we collect your date of birth and gender; providing this information is voluntary. We may also collect personal data such as your name and telephone number when you voluntarily provide such information, for example when contacting customer support.

In the app, you are displayed to other users under a nickname generated by the user through a list function — you cannot enter your real name yourself. This protects your identity in relation to other users. However, because you sign in using a personal account, PlayWellMinds can link your nickname and the content you register to your account. The information is therefore pseudonymised rather than anonymous and constitutes personal data under the GDPR.

PlayWellMinds collects the following types of personal and wellbeing-related information that you enter directly into the app and which is linked to your account:

  • Mood ratings: Numerical emotional check-ins (for example, how you are feeling on a scale from 1–5), recorded with a timestamp.

  • Gratitude journal entries: Your free-text responses to prompts such as “What are the top 3 things today?”, stored together with the date on which they were entered.

  • Thought journal entries: Free-text notes that you write about your thoughts or your day.

  • Self-evaluations: Your responses to structured reflection questions (for example, regarding your mental approach, preparation, performance and how you felt afterwards).

  • Situation analyses (CBT exercises): Your responses to guided cognitive behavioural exercises covering the triggering situation, your automatic thoughts, the emotions you experienced, your behavioural response and a planned positive next step.

  • Mindfulness session log: Records of when and for how long you completed a Calm session.

  • Personal plans and goals: Free-text entries that you create using the Plan and Goals features.

  • Celebrations: Notes you record about personal successes or achievements.

PlayWellMinds works proactively and preventively with mental fitness and wellbeing — the platform is not a mental health or mental illness service and is not intended to collect or process special categories of personal data within the meaning of Article 9 of the GDPR (such as health data).

However, because several features contain free-text fields, you may in exceptional circumstances enter information that could constitute health data or other sensitive personal data, for example in a thought journal entry. We therefore apply specific safeguards to such content, including logical isolation between users, restricted access, your ability to control and delete your own content, and the security measures described in Section 11.

Why we collect this information: Account information is used to create and secure your account, verify your age in order to apply the appropriate level of protection for children (see Section 4), and enable you to sign in and use the same account both in the app and through the web service.

Other information relating to your wellbeing is used exclusively to provide you with personalised content, track your progress within the app and generate your monthly wellbeing report. It is not sold to third parties and is not used for advertising purposes.

How it is stored: Account information and all wellbeing data are stored in Firebase Firestore and Google BigQuery and linked to your account. We use Google Cloud/Firebase with European data storage (region europe-west3, Frankfurt) or equivalent.

Aggregated statistics: We produce aggregated, non-personally identifiable statistics (for example, the total number of Top 3 entries, Thoughts, etc. registered in the app by all users globally) to operate the “World” community feature. These statistics cannot be traced back to individual users.

Technical and log file information: PlayWellMinds follows standard procedures for the use of log files, both on the web and in the app. These files log visitors when they access websites. Hosting providers commonly collect this type of information as part of their analytics services.

Information collected through log files may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamps, referring/exit pages and potentially the number of clicks. This information is used to analyse trends, administer the website and app, track users’ movements within the website and app, and gather demographic information.

4. Information We Do Not Collect

We do not knowingly collect personal data, including account information, from children under the age of 13 without the explicit consent of a parent or legal guardian.

The year of birth provided during registration is used, among other things, to determine when such consent is required.

If we become aware that a child has provided personal data without parental consent, we will take steps to delete that information. If you are a parent or legal guardian and believe that your child has provided such information through our website or app, we strongly encourage you to contact us immediately, and we will use our best efforts to promptly remove such information from our records.

5. How We Use Your Information (App and Web)

We use the information we collect in various ways, including to:

  • Provide, operate, maintain and further develop our website and app, including new products, services and features.

  • Authenticate you and allow you to use the same account in both the app and web service.

  • Verify your age in order to apply appropriate safeguards for children.

  • Generate personalised AI-based insights and summaries based on content that you enter yourself (see Sections 7 and 8).

  • Understand and analyse how you use our website and app.

  • Communicate with you, either directly or through one of our partners, including for customer service purposes, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.

  • Send you emails.

  • Detect and prevent fraud.

6. Purpose and Legal Basis for Processing

We process your personal data on the following legal bases under Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, repealing Directive 95/46/EC (“GDPR”):

  • Consent (Article 6(1)(a)): You have given your explicit consent for us to process your personal data for specific purposes, such as marketing.

  • Performance of a contract (Article 6(1)(b)): Processing is necessary for the performance of our contract with you, for example to create and administer your account and provide the services for which you have registered, both in the app and through the web service.

  • Legal obligations (Article 6(1)(c)): Processing is necessary for compliance with our legal obligations.

  • Legitimate interests (Article 6(1)(f)): We have a legitimate business interest in processing your information, including protecting our services and making improvements to them.

If you choose to actively use the AI features described in Section 7 and, in a particular case, this involves the processing of content of a more sensitive nature, that part of the processing is carried out on the basis of your consent (Article 6(1)(a) and, where applicable, Article 9(2)(a)). You may withdraw your consent at any time by ceasing to use the relevant feature and deleting the relevant content from the app.

7. AI-Based Processing and Automated Insights

PlayWellMinds works proactively and preventively with mental fitness and wellbeing, rather than providing treatment for mental health conditions or mental illness.

As part of this, we use AI services to:

(i) generate personalised insights, summaries and your monthly wellbeing report based on the content you enter, such as mood ratings, thought journal entries and self-evaluations; and

(ii) serve as a supplementary tool for moderating user-generated content, helping us better detect inappropriate or harmful content and protect children and young people within the app.

When you choose to use an AI feature, the entire content that you ask the AI to process (for example, the full text of a thought journal entry or self-evaluation, rather than merely excerpts) is shared with our AI service providers (see Section 8) so that it can be processed and the resulting output generated for you.

The analysis is carried out entirely by AI — no PlayWellMinds employee accesses or reviews the content as part of this function.

8. Sharing of Information

We do not share your information with third parties without a legal basis or your explicit consent, except where necessary to provide our services or where required by law.

In addition to our cloud infrastructure and storage provider (Google Cloud/Firebase, including BigQuery) and our product analytics provider (Mixpanel, in pseudonymised or anonymised form where possible), we share — to the extent described in Section 7 — the content you choose to have processed by AI with the following AI service providers, which process information on our behalf as data processors pursuant to written data processing agreements:

  • Anthropic (provider of the Claude AI model)

  • Google (Gemini/Vertex AI)

These providers may only process the information in accordance with our instructions and for the purposes specified in this Policy. They may not use the content to train their own AI models or for their own independent purposes.

9. International Data Transfers

As a general rule, your personal data is processed within the EU/EEA.

To the extent that information is processed by or made available to a provider outside the EU/EEA, this will only take place on the basis of a valid transfer mechanism under Chapter V of the GDPR, such as an adequacy decision by the European Commission, Standard Contractual Clauses (SCCs), or supplementary safeguards following a specific risk assessment (Transfer Impact Assessment).

You may contact us at info@playwellminds.com at any time for further information about the safeguards applicable to a specific provider.

10. Data Subject Rights

Under the GDPR, individuals have specific rights in relation to their personal data. These rights include:

  • Right to information: You have the right to receive clear information about how your personal data is processed, by whom and for what purposes.

  • Right of access: You have the right to request and obtain access to the personal data processed about you.

  • Right to rectification: You have the right to have inaccurate personal data concerning you corrected without undue delay.

  • Right to erasure (also known as the “right to be forgotten”): In certain circumstances, you have the right to have your personal data erased.

  • Right to restriction of processing: Under certain circumstances, you may request that the processing of your personal data be restricted.

  • Right to data portability: You have the right to receive your personal data in a structured, commonly used and machine-readable format and, where applicable, have it transmitted from one data controller to another.

  • Right to object: You have the right to object to the processing of your personal data in certain circumstances.

  • Right to withdraw consent: Where processing is based on consent, you have the right to withdraw your consent at any time.

11. Security Measures

We implement appropriate technical and organisational security measures to protect data against unauthorised access, alteration, disclosure or destruction, including:

  • Encryption of data both in transit (TLS/HTTPS) and at rest. [TECHNICAL REVIEW: The exact wording regarding the protection of login-related information and any client-side encryption of journal/reflection content will be confirmed internally prior to publication.]

  • Login through Google as our identity provider — we do not manage or store passwords ourselves.

  • Internally, we use two-factor authentication (2FA) and role-based access controls based on the principle of least privilege for our personnel’s access to systems.

  • Logging of administrative access and logical isolation between different users’ data.

  • Regular internal reviews of our procedures for data collection, storage and processing.

These measures are continuously reviewed and updated as the service develops.

12. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority if you believe that the processing of your personal data does not comply with applicable data protection legislation.

In Sweden, the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) is the supervisory authority responsible for overseeing compliance with data protection laws.

If you wish to lodge a complaint, you can contact IMY:

13. Use of Cookies and Web Beacons

Like many other websites, PlayWellMinds uses “cookies”. These cookies are used to store information including visitors’ preferences and the pages